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Users have found great success in monetizing their inventory through the AppNexus platform, finding it to be an effective and reliable …
Overview
What is AppNexus?
AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]
Recent Reviews
Popular Features
- DSP integration (8)9.090%
- Ad dashboards (9)9.090%
- Ad campaign creation (8)8.080%
- Ad performance reports (9)7.070%
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What is AppNexus?
AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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End to End Demo of Windsor AppNexus Ad Data Connector
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| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]
Reviewers rate DSP integration and Ad deployment and Ad dashboards highest, with a score of 9.
The most common users of AppNexus are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Users have found great success in monetizing their inventory through the AppNexus platform, finding it to be an effective and reliable solution. They have also praised the platform for its impressive range of formats, including CTV inventory, which has proven valuable for customers running brand campaigns. With AppNexus, users can easily report on yield using the Yieldex feature, providing detailed metrics by section or DMA and enabling them to send KPI reports to management for better decision-making. In fact, many users have reported that the forecasting accuracy of Yieldex surpasses that of DFP, making it a valuable addition to their order management platforms. Moreover, AppNexus is highly regarded as a top performer in the header bidder stack, providing accurate and timely reporting.
AppNexus serves as a versatile DSP platform for programmatic advertising, offering highly customizable options and advantageous solutions for buying impressions. Users appreciate the ability to access premium publishers and reach users on multiple devices such as phones, PCs, and TVs. The global reach of AppNexus coupled with its exclusive publishers and supportive team make it a preferred choice for many advertisers. Additionally, AppNexus excels at data aggregation for organizing and managing journal subsets effectively. The platform is also utilized as a DMP for programmatic enterprise systems, providing accurate daily spend reports. Overall, AppNexus proves to be an invaluable tool for optimizing content inventory online and implementing successful programmatic campaigns.
Strong and Proactive Support Personnel: Multiple reviewers have praised the support team of AppNexus for their prompt resolution of issues and proactive approach to solving problems, ensuring a positive user experience.
Valuable Resource - AppNexus Wiki: Users have found the AppNexus wiki to be an invaluable source of information on various topics, including campaign performance and inventory optimization. The wiki provides comprehensive insights that help users make informed decisions.
Effective Platform for Buyers and Sellers: Many reviewers appreciate how AppNexus caters to the needs and goals of both buyers and sellers in the digital marketing industry. Its platform effectively facilitates transactions, creating mutually beneficial opportunities for all parties involved.
Cons:
- Time-consuming user creation process and invalid token messages: Some users have mentioned that creating users for a publisher account on AppNexus is a time-consuming process and can result in receiving invalid token messages. This aspect of the platform needs improvement.
- Complex platform with insufficient support: Several reviewers have found AppNexus to be a complex platform that requires a deep understanding of how it works. They also mentioned that the available wiki is insufficient, and getting support through email exchanges has been difficult. These users suggest that phone support would be more helpful.
- Non-intuitive interface and lack of training options: Users have expressed dissatisfaction with the platform's interface, stating that it is not easy to use, especially for newcomers. Additionally, they have mentioned the lack of training or certification options for users, making it challenging for them to fully utilize the platform's features effectively.
Attribute Ratings
Reviews
(1-6 of 6)Companies can't remove reviews or game the system. Here's why
We used AppNexus for its large list of features in managing our content inventory online. We chose AppNexus for its advertised automated process that claims to provide better optimization than doing so manually, it was used across our marketing department.
- Many options in terms of aspects of detail in campaign management.
- Automated systems that also work in tangent manually to allow manual optimizing and reporting.
- Systems felt flexible and gave more control to activities.
- The platform is incredibly complex and requires a great deal of understanding of how the platform works that caught us by surprise.
- The wiki is not enough and when we resorted to reaching out to AppNexus it was a nuisance of having several emails going back and forth.
- No phone support is offered which would have made several things easier than exchanging confusing emails.
- Video inventory is still not implemented.
October 07, 2019
AppNexus Review
We use AppNexus as a DSP for programmatic advertising. It's used as part of a stack of tools and other DSPs as part of our display advertising strategies for our clients. It's highly customizable and helps create an advantage for us as we buy impressions for our clients.
- Highly customizable.
- Quality audience.
- Audio ads available too.
- Could be better from a view-ability perspective.
- Interface can be clunky.
- Support could be better.
September 05, 2019
A clean ecosystem
We are using AppNexus to run campaigns in various countries, but mostly in the US. It allows us to get access to premium publishers at high rates, but we use it to increase our reach among certain users that are found too hard on other platforms. We are able to reach users on their phones, their PCs, and even on their TVs, as AppNexus has a lot of CTV inventory.
- A lot of connected TV inventory.
- Premium publishers.
- A very clean ecosystem, and we've never had an issue with fraud on the platform.
- They charge a 1 USD fee for auditing creatives, which is unacceptable.
- High CPMs.
- The platform is not very easy to use.
August 09, 2019
Great SSP!
AppNexus is a good partner for us to scale in the programmatic space. It is used mainly by the account management team to run campaigns. It has a great reach worldwide and some exclusive publishers that provide a competitive advantage against other platforms. They have a very good support team but the prices of their inventory are a bit higher than the open market.
- Exclusive reach on selected premium publishers.
- Extensive vetting of creatives to protect the integrity of their ecosystem.
- World class support team.
- They charge to audit creatives, which is unacceptable.
- The platform is not easy to use. Not intuitive.
- Steep prices on their inventory.
April 29, 2016
Appnexus is good but it could get even better!!
AppNexus is being used by our Trading Desk - Affiperf. Affiperf is part of our specialties department and we handle several clients who buy programmatically and we decide which DSP to use for each campaign, and one of those DSPs is AppNexus.
- Targeting geographically by cities and regions, it has better targeting capabilities compared to other DSPs.
- More and various targeting contextual categories.
- Budget pacing is really great and super accurate.
- Customer Service - you don't have an account representative assigned to trading desks.
- User interface is not easy - if you are new to the tool - it's not that easy to know how to set up everything.
- There is no training or certification available for users.
April 29, 2015
Pixel Pro Media Review on AppNexus
Score 8 out of 10
Vetted Review
Verified User
Hi Alan Cooke, Nice to e-meet you! We have been using AppNexus for one year. We are monetizing our inventory through the AppNexus platform and it's been pretty good so far and the support we get from them is very pleasing. AppNexus is being used by our entire organisation. We had a very good training session and the after relationship with our account manager is great. They provide all required information regarding how effectively one can use their platform and we earn knowledge from their wiki. On the whole we strongly recommend AppNexus to use.
- As per my experience they have strong support personnel. Solving the issues as and when required.
- We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
- They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.
- Every organisation whether small, medium or big will always have room for improvement. So in the case of AppNexus I think they are already one of the top digital market leaders.
- Their platform is user friendly so there is no particular feature that is hard to use unless we don't know how to use it.
- There is a small time consuming process we are recently facing and that is when creating users for a particular publisher account. Previously we used to get the random system generated password when we click on get password button which is available below the username. Now AppNexus has recently introduced a system in which a link will be sent directly to publisher email id and the publishers are allowed to set their own password and it is agreed. But the problem here is we are seeing invalid token messages from lot of our publishers that is due to link expiry which was sent by the AppNexus. So we have to create a new user for the publishers and it is a somewhat time consuming process. AppNexus might aware of this and they might be working on this.